LOS ANGELES — BMW is increasing its utility car lineup with the primary standalone car from its M efficiency model for the reason that BMW M1 launched 5 many years in the past.
The BMW Idea XM, revealed at a press occasion right here this month, is a preview of essentially the most highly effective M car in its lineup, the automaker mentioned.
The series-production model of the XM will launch late subsequent yr, assembled at BMW’s manufacturing unit in Greer, S.C.
Franciscus van Meel, CEO of the M model for BMW, described the XM as “a pinnacle of expressive luxurious.”
He famous the brand new mannequin’s goal buyer as being “extroverted” and “non-conformist.”
“We’re actually addressing goal teams that we did not tackle inside BMW and M,” van Meel mentioned.
The brand new mannequin can be supplied worldwide, however the U.S. would be the single-biggest market, BMW mentioned.
Like its Mercedes-Benz rival AMG, BMW’s M subbrand holds a excessive stage of status within the market, and having a standalone mannequin retains it in that unique strata, mentioned Sam Fiorani, vice chairman at AutoForecast Options.
“This new mannequin will pull up the opposite M editions, as patrons see them as extra aspirational than simply merely a trim stage on in any other case frequent fashions,” Fiorani mentioned.