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BMW readies strongest M with SUV idea

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LOS ANGELES — BMW is increasing its utility automobile lineup with the primary standalone automobile from its M efficiency model for the reason that BMW M1 launched 5 many years in the past.

The BMW Idea XM, revealed at a press occasion right here this month, is a preview of probably the most highly effective M automobile in its lineup, the automaker mentioned.

The series-production model of the XM will launch late subsequent yr, assembled at BMW’s manufacturing unit in Greer, S.C.

Franciscus van Meel, CEO of the M model for BMW, described the XM as “a pinnacle of expressive luxurious.”

He famous the brand new mannequin’s goal buyer as being “extroverted” and “non-conformist.”

“We’re actually addressing goal teams that we did not deal with inside BMW and M,” van Meel mentioned.

The brand new mannequin will probably be supplied worldwide, however the U.S. would be the single-biggest market, BMW mentioned.

Like its Mercedes-Benz rival AMG, BMW’s M subbrand holds a excessive stage of status within the market, and having a standalone mannequin retains it in that unique strata, mentioned Sam Fiorani, vp at AutoForecast Options.

“This new mannequin will pull up the opposite M editions, as consumers see them as extra aspirational than simply merely a trim stage on in any other case frequent fashions,” Fiorani mentioned.


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