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Meet the judges: Automotive Advertising and marketing and Communications Awards | Autocar

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Did your marketing campaign actually obtain what you got down to obtain? That is good, however what shocked you or moved it up a stage in opposition to your goals to one thing value celebrating?

High tip: search for creativity, pragmatism, teamwork and real advantages for the audience in what you might be delivering: achievable business targets and the honesty to take a look at what did not work as a lot as what did.

David Parkinson

CEO and MD, Courageous & Coronary heart

Buyer- and results-focused campaigns are all the time those that take advantage of impression on me as a choose. Is it a one-off stunt, or is it an actual challenge that can ship outcomes exterior of the awards business?

High tip: be centered on what you probably did, why you probably did it and the insights that led to the marketing campaign. Then element the outcomes – not simply in cash however throughout all of your key buyer metrics.

Michelle Roberts

Advertising and marketing director, BMW UK

I am in search of emotion and storytelling. Award-winning campaigns make individuals really feel one thing in regards to the model. Profitable campaigns should be revolutionary indirectly and combine by all buyer touchpoints and media channels. Typically it’s the easiest and smallest concepts that create the most effective work.

High tip: my recommendation can be to positively enter: give it a go! These new Autocar Enterprise Automotive and Advertising and marketing Communication awards can be nice acknowledgement of campaigns and approaches in automotive for this yr. With restricted means to do that over the previous 18 months, now could be the time to have a good time the nice work taking place within the class and recognise the manufacturers and other people behind these wonderful concepts.

Hamel Soni

Senior business heads, automotive at Google

In a world the place shopper calls for of companies and their privateness proceed to extend, being sensible and aware with information, tech and creativity has by no means been extra necessary. The profitable marketing campaign can be interested by all of those – collectively.

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