Tesla stays the highest EV model in Michigan, with 2,594 autos registered from January to October. Nevertheless, its market share has dipped from about 53 % of all Michigan EV registrations by means of the primary 10 months of 2020 to about 43 % throughout the identical interval in 2021.
Jessica Caldwell, government director of insights at Edmunds, stated Ford’s success in Michigan stems partly from the automaker’s important presence within the state. Ford workers and retirees, in addition to many workers of Ford’s suppliers, get reductions that make the Mach-E cheaper to purchase, she stated.
“Whenever you consider all the suppliers in Michigan that get some type of friends-and-family sort of deal, I feel that is smart,” she stated.
However Ford’s tailwind may additionally be coming from the Mach-E’s enchantment to each present Tesla house owners and first-time EV patrons, Caldwell stated. Whereas the figures stay comparatively low, the share of Teslas being traded in for Fords has risen over the previous 12 months, she stated.
“Individuals are fast to crown Tesla the king of the EVs, nevertheless it feels prefer it’s so early on this race to name it,” she stated. “A whole lot of these patrons are extra early adopters, so if one thing else cool comes alongside, I might see them abandoning Tesla and going for regardless of the new, cool, shiny object is.”