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Excessive X contemplating extra European occasions in future | Autocar

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The brand new Excessive E Championship is contemplating including extra occasions in closely populated areas such because the UK and Europe sooner or later, following the success of stand-in occasions in Sardinia, Italy and Dorset this season. 

The collection for electrical off-roaders was initially designed to race in a collection of remoted areas around the globe that had been impacted by local weather change, together with Saudi Arabia, Senegal and Greenland. However the ongoing coronavirus pandemic led to the cancellation of occasions in Nepal, Brazil and Argentina.

Organisers changed them with the Island X-Prix in Sardinia and the Jurassic X-Prix on the Bovington Military coaching space in Dorset, and used the occasions to spotlight the affect of local weather change on developed international locations. Whereas Excessive E occasions usually are not open to spectators – partly to minimise their local weather affect – additionally they made it simpler to stage extra promotional occasions to showcase the class.

Excessive E bosses have already revealed a draft 2022 calendar that options 5 occasions in distant international areas, however chief advertising officer Ali Russell informed Autocar that European occasions may return sooner or later.

“We did these two European occasions due to the Covid state of affairs globally, however one of many issues it has proven to us is that there’s a large urge for food to have these occasions nearer [to major population areas],” mentioned Russell. “Shifting ahead, I feel we’ll have a combination between extremely excessive areas, just like the Himalayas, Greenland and the Amazon, and areas which might be which might be which might be nearer to peoples’ backyards.

“We have talked so much about challenges for the atmosphere comparable to ‘the lungs of the earth’ and defending the Amazon. However there are challenges on our doorstep: the Mediterranean wildfire downside this 12 months was worse than ever, for instance. Why is that occuring?

“There’s a chance to inform tales which might be far-off that want individuals to care about, and tales which might be near residence. What you are going to see is a hybrid answer shifting ahead of those faraway spectacular areas, and a few which might be which might be which might be barely nearer to residence.”

Russell mentioned that he was additionally inspired by curiosity from automobile producers within the championship. Whereas the collection makes use of a spec buggy, companies are in a position to match their very own bodywork for advertising functions. Cupra and Hummer backed groups this 12 months, with Cupra not too long ago dedicated to returning in 2023. McLaren may also enter the collection subsequent 12 months.

Requested about curiosity from different producers, Russell mentioned that “we’ve a wide range of ongoing discussions, that are extremely wholesome.”


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