It is an actual stretch making an attempt to attach the Automotive Information editorial division to the Michigan State College hockey program — except you are fortunate sufficient to know Dave Versical, our retiring chief of editorial operations.
Versical was among the best goalies in MSU historical past. He holds the report for saves in a season: 1,410 pucks stopped within the 1975-76 season. His identify is all around the MSU report guide.
Quick-forward to December 2021. Versical’s identify has been ubiquitous all through the pages of Automotive Information for greater than 30 years — lengthy after his goalie days and after fashionable hockey gear eternally modified the character of goalkeeping.
However simply as hockey modified, so did journalism. And Versical served as a textbook case in how a journalist may succeed from the Nineteen Eighties to the 2020s.
From the computerization of newspaper manufacturing, to on-line information, to audience-obsessed digital engagement, Versical thrived via all of it. Most notably, he tailored from weekly newspaper deadlines at Automotive Information to real-time on-line information throughout a four-year stint at Bloomberg Information. Whereas there, he realized a modernized set of journalistic instruments and introduced them again dwelling to our net workforce right here in Detroit in 2008 in time to cowl the Nice Recession.
Versical then guided this group via among the most compelling and impactful tales in automotive historical past: the bankruptcies of Chrysler and Normal Motors, the GM ignition swap debacle, the recall of Takata’s exploding airbags, the Volkswagen emissions dishonest scandal, the demise of Fiat Chrysler CEO Sergio Marchionne, the coronavirus pandemic and the microchip scarcity.
By all of those historic occasions, Versical was our editorial goalkeeper. He served as our devoted final line of protection on the info, ensuring even probably the most arcane statistics had been right. He additionally was a steadfast grammarian and ensured we used each phrase the fitting method — whilst real-time information broke in any respect hours of the day and night time. Versical’s editorial integrity by no means wavered, and he made positive we lined the information pretty and precisely.
Automotive Information serves tens of 1000’s of decision-makers who depend on this newsroom to provide them correct details about the trade to allow them to make the essential choices wanted to adapt, develop and survive. We do not give away our editorial content material, and we aren’t low cost. Versical’s dedication to our viewers ensured that those that spend money on our product earned a worthwhile return. He made positive the viewers all the time got here first — and he was by no means afraid to guard that dedication.
“Not flawed is not adequate,” Versical typically mentioned.
However Versical’s positive work not solely benefited our viewers. It additionally made the remainder of the individuals on this newsroom higher at our jobs.
Our beloved colleague, good friend and viewers advocate has cleared out his desk at Automotive Information, however his classes will assist us transfer ahead to an incredible future. Dave Versical’s legacy right here will final for a lot of a long time — simply as his information survive at Michigan State.