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VW invests $20M to prep U.S. shops for EV gross sales

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“It is the patron who will lead America’s electrical car revolution,” Scott Keogh, CEO of Volkswagen Group of America, stated in an announcement. “And it is our dealership companions who convey their communities into electrical automobiles, offering unmatched service and experience. We’re devoted to totally assist them on this journey. With 9 out of ten Volkswagen ID.4 consumers figuring out as first-time EV consumers, I’ve by no means been extra assured that the electrical future is pushed by Volkswagen.”

The German automaker additionally launched a retention program for EV technicians, paying bonuses of $2,000 per yr at taking part dealerships whereas permitting technicians to realize new particular person certifications and construct up experience in EV service work for VW fashions.

From March to September, VW offered 12,279 ID4s within the U.S. The automaker solely studies U.S. gross sales quarterly. VW says it has “greater than 40,000 ID4 gross reservations since its introduction in March 2021.”

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