It’s wonderful the quantity of fanfare a brand new emblem will get. Not solely does the announcement garner a weird quantity of site visitors on our web site, however the current Kia rebrand even managed to earn its maker a Guinness World File for ‘most unmanned aerial automobiles (UAVs) launching fireworks concurrently’.
After which, after all, there’s all of the faff that goes with it. All of the branding and stationery must be up to date, each dealership must redo all of the signwriting on their websites, and that’s even earlier than you get to the vehicles.
So right here we discover ourselves, staring on the facelifted Kia Ceed hatch with the brand new emblem. And likewise making an attempt to work out what else has been modified. The bumpers have been ‘re-profiled’, which is often company converse for ‘altered ever so barely’. And it’s no totally different with the Kia – as an alternative of a black part in entrance of the wheel that mimicked an aero opening, we’ve now bought a extra angular slash and foglight. The grille’s additionally been tweaked with a unique chrome remedy.
The adjustments are much less dramatic on the rear, if that’s the appropriate adjective, to the purpose the place I couldn’t inform the distinction and I had outdated and new photographs overlaid on one another. Not that this actually issues – the Ceed was a reasonably respectable wanting factor earlier than and stays so.
Inside, there’s a brand new touchscreen design with a less complicated structure, however fortunately they’ve nonetheless retained bodily controls for the amount and temperature management. There’s even a cigarette-lighter energy socket, nonetheless, along with the USB port – if nothing else, the shock you get when discovering that exhibits how a lot automobile interiors have come alongside prior to now few years.
What’s it like?
We’re within the base 1.0-litre Ceed for this specific evaluation, which is the least costly method to get into the automobile. At simply £20,105, it represents respectable worth and is over £2000 cheaper than the Ford Focus.
With 118bhp and 127lb ft, it’s additionally aggressive with the Focus’s output. The 0-62mph dash takes 11.2sec, down on vehicles just like the Focus and Citroën C4, however not overly so. The truth is, the Ceed’s extra leisurely acceleration feels properly suited to its character: with an engine that’s reluctant to get going (mid-range punch doesn’t come simply), you’re higher off simply having fun with the view.
Peak torque is seemingly out there from 1500rpm, and the motor makes use of a high-pressure direct injection system mated to a single-scroll turbocharger, however in apply it struggles to reply swiftly beneath 2000rpm.