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Indian auto prospects changing into safety-conscious, keen to pay extra for safer automobiles: Survey

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Indian car prospects have gotten safety-conscious and are keen to stretch their finances to purchase safer automobiles, in response to a survey by Mobility Outlook. Practically one-third of respondents mentioned they are going to be keen to spend over Rs 30,000 on upgraded safety features, as per the survey, which took responses from practically 2.7 lakh prospects throughout India by Mobility Outlook, a model of CarTrade Tech.

“One of many survey’s vital outcomes was that 3/4th of respondents most popular to discover 4 or five-star-rated security automobiles for his or her future automobile purchases, and had been keen to increase their finances for security,” mentioned the survey during which Frost & Sullivan acted because the validation accomplice.

Whereas a lot of the respondents had been additionally conscious of the importance of upper security scores, when it comes to extra security options on automobiles and higher occupant safety, “the truth that 27 per cent of respondents had been unaware of security scores is grounds for severe concern”, it mentioned.

But, the survey discovered that making security options obligatory has had a constructive affect on security characteristic consciousness, as a lot of the respondents had been acquainted with automobile security options.

ABS (anti-lock braking system), airbags, roll-over mitigation, and different security options had been acquainted to the respondents, it added.

Nevertheless, as many as 45 per cent of respondents felt new automobiles shall be safer than used automobiles, no matter security scores, highlighting the necessity for higher communication, it added.

Commenting on the findings, CarTrade Tech CEO (Shopper Enterprise) Banwari Lal Sharma mentioned, “The automotive business is experiencing an business transformation, with new safety and security options being launched and integrated.”

On the similar time, he added, this may occasionally carry a big quantity of complexity to the shoppers’ experiences. Therefore, the automotive business and its stakeholders want to grasp how prospects understand such developments.

The survey took responses from homeowners and intenders of four-wheelers and two-wheelers throughout metro and non-metro cities in India.


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