In June final 12 months, quickly after the pandemic hit the nation final 12 months, the carmaker launched Das WeltAuto 3.0, the model’s digital window to facilitate shopping for and promoting of used vehicles by way of the DWA web site.
“Prior to now nearly two years, the one clear shift in buyer desire I see is that prospects are going for extra vehicles. That is pushed by the necessity for particular person mobility. So, individuals who can afford to purchase a automotive once more usually tend to purchase an extra automotive,” Volkswagen Passenger Vehicles India Model Director Ashish Gupta advised PTI in an interplay.
The problem that’s coming is in new consumers coming into the market and that’s the place the necessity for mobility is, repeatedly, driving the demand, which is now shifting to pre-owned vehicles, Gupta stated.
He added, “On this phase additionally, now we have a robust presence with our Das Welt Auto model.”
“Final 12 months, we bought near 10,000 pre-owned vehicles. This 12 months, we’re on monitor to promote 20,000. So, that is the sort of uptick we see,” he stated.
In keeping with a research by Frost & Sullivan, commissioned by Volkswagen earlier this 12 months, the pre-owned automotive market in India is predicted to cross round 4-4.5 million vehicles by 2025, which will probably be nearly 1.5-2 instances the brand new automotive market, he stated.
“So, going ahead, I feel that with this buyer development, or this buyer desire altering, now we have to ensure that we hold each the streams (new in addition to pre-owned automotive gross sales) operating that,” Gupta added.
He stated that together with this shift, one can see a fantastic uptick in highly-priced vehicles within the premium and luxurious phase as properly.
There appears to be loads of revenge shopping for occurring available in the market the place prospects are laying aside their purchases and they’re now going out and splurging on costly purchases.
“On the identical time, I feel there will probably be long-term results of the 2 to two-and-a-half years and you will note prospects preferences shifting in direction of decrease or decrease buy worth vehicles. So, that is going to be a shift that I foresee not less than. Let’s have a look at the way it pans out,” Gupta stated.
The scarcity of semi-conductor and supply-chain points has been the most important problem for the car business in 2021, which has additionally been attributable to the pandemic not directly, he stated.
Gupta added that the corporate on the preliminary stage hoped of not getting hit by the semiconductor scarcity “nevertheless it has come and affected us now with world provide being so constrained”.
Going by the worldwide analysts and based mostly on the present scenario, it’s going to proceed not less than until the primary half of 2022, he stated.
He added, “I feel that solely by the third quarter would you see some easing of the scenario if we would not have one other lockdown occurring or one other wave of coronavirus affecting the world.” he stated.