MOAB, Utah — Jeep isn’t any stranger to overcoming obstacles.
That is true on dusty, rock-laden trails in addition to in a market that has been upended this 12 months by the coronavirus pandemic and a scarcity of microchips.
Regardless of these challenges, the off-road model is build up steam by broadening its portfolio with new powertrain choices, redesigned fashions and forays into segments the place it hasn’t competed earlier than.
The objective now could be to proceed churning out steel whereas working round components shortages to satisfy orders for patrons who’re able to expertise the following section of Jeep merchandise. However with so many vital launches in a brief interval, the model should guarantee it retains constructing on the standard beneficial properties it has made in recent times and keep away from snafus that might gradual its momentum at a important time.
“Jeep is white scorching proper now,” mentioned Brian Moody, govt editor at Autotrader. “They clearly know who they’re and current themselves in a centered, on-brand means. Higher but, Individuals wish to embrace precisely who Jeep is.”
Moody mentioned Jeep has saved its “rugged authenticity” and stayed on-brand whereas going upscale and including electrification.
Jeep’s U.S. gross sales rose 4 p.c within the first 9 months of 2021, a interval that included the summer time launch of the Grand Cherokee L, the nameplate’s first three-row providing. Third-quarter gross sales of the Grand Cherokee, boosted by the L, surged 45 p.c from a 12 months earlier to 81,704.
That was ok to make the Grand Cherokee the trade’s No. 5 promoting nameplate throughout the quarter. It ranked fifteenth in 2020.