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Why Fisker will shine this time round, based on its CEO | Autocar

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“When you concentrate on the premium section we’re in, the UK has historically at all times led in relation to specialty automobiles, which is likely one of the causes we’re establishing Magic Works in England: you might have a whole lot of expertise there.

“Getting [ex-Aston Martin Racing boss] David King on board, who I do know from my days at Aston Martin, will enable us to do some distinctive, enthusiast-focused automobiles that shall be higher-priced and lower-volume.”

Will Magic Works have a hand in series-production vehicles?

“Proper now, we’re Magic Works working our higher-end automobiles. We’re dividing it into two completely different segments: one is high-volume automobiles under $70,000 [£52,000], then we’re lower-volume automobiles – not one-offs – they usually’re above $70,000. We’ll speak extra subsequent 12 months about what these fashions are, however proper now we’ve two automobiles that David is working with me on defining. We have already got design ideas for these two automobiles. After which the second function for Magic Works is that if we find yourself doing specialty automobiles, like a police model of the Ocean, that may in all probability be performed there.”

Are you able to think about growing vehicles particularly for Europe?

“I don’t assume that has any worth any extra: these days are over. That’s why you see a whole lot of the massive automobile corporations cancel their small, Europe-only vehicles: it’s very exhausting to become profitable if you happen to solely serve one continent. I believe you must make world vehicles that enchantment to the world and particularly the US, Europe and China, and that’s our intention.


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