Volkswagen Group of America is utilizing Amazon transport bins to place digital butts within the digital seats of its new Taos subcompact crossover this vacation season. It is rewarding individuals with three months of premium music streaming for just about going alongside for the trip.
The German automaker final week revealed its Internet-based augmented actuality marketing campaign to advertise the Taos, which went on sale within the U.S. within the second quarter and was the model’s third-bestselling car within the third quarter, trailing solely the Tiguan and three-row Atlas crossovers.
The marketing campaign makes use of a QR code printed on the facet of greater than 1 million Amazon bins to direct shoppers to an internet site the place they can expertise the Taos and its options throughout a digital map, all whereas listening to certainly one of 4 digital soundtracks. By recording the digital drives, shoppers are capable of unlock three months of Amazon Music Limitless at no extra price, Volkswagen mentioned.
Anybody can entry the gateway QR code on-line, skipping the field.
VW isn’t the primary automaker to show to Amazon bins to tout its merchandise. In 2019, Chevrolet promoted its redesigned Silverado pickup on the perimeters of specifically printed bins. The supply behemoth has been promoting box-side promoting since 2015 and now does so globally.
Kimberley Gardiner, senior vp for VW model advertising and marketing within the U.S., mentioned the marketing campaign’s give attention to pairing driving and music is an ideal message for the Taos, giving “potential consumers a novel, music-driven strategy to expertise one other second of pleasure from this SUV.”