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Farley’s fond reminiscences, concern of Automotive Information

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Lengthy earlier than Automotive Information was accessible 24/7 on the Web, a younger Jim Farley would spend Christmastime catching up on the business’s newest happenings along with his grandfather, who was an early Ford Motor Co. worker.

“I might come to go to him, and we might learn Automotive Information collectively,” Farley instructed us final week. “He would save them up all 12 months.”

After getting his first automotive job, within the strategic planning division for Toyota’s new Lexus division in 1990, he dreamed of turning into essential sufficient to seem within the pages of Automotive Information himself.

“Early on in my profession, I simply wished to be in it,” he stated. “That stopped most likely 10 years after I joined the business, after which I used to be scared to be in it.”

We hope Farley has since overcome that concern. As a result of within the almost 14 months since he took over as Ford’s CEO in October 2020, our archives present he is been in Automotive Information 153 occasions, or virtually 3 times per week. Truly — counting this web page and two different tales on the entrance of this subject — make that 156.

And he does not even have to attend till Christmas to learn them.

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