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Lucid should parlay early wins into lasting success

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“We’ve got had a substantial amount of exercise just lately, and we have been very excited by a number of the awards coming our manner,” Zak Edson, Lucid’s senior director of gross sales and repair, advised Automotive Information. Amongst them: MotorTrend’s 2022 Automobile of the Yr award.

“We have been notably excited with the ability to ship automobiles to prospects for the primary time,” Edson stated. “Demand is in nice form, so a whole lot of what we’re doing is executing our plan and guaranteeing that automobiles are popping out in ample volumes and high quality to fulfill that demand.”

Lucid stated that reservations for the Air have surpassed 17,000, though none of these signify assured gross sales. The corporate will end manufacturing of the limited-run $169,000 Dream Version, adopted by the $139,000 Grand Touring. Subsequent yr, it can add the $95,000 Touring and the $77,400 Pure variants. Costs are earlier than delivery and tax credit.

The automaker has targeted totally on the U.S. market with its retail studios, which assist its direct-to-consumer mannequin. However it additionally opened its first worldwide location in Vancouver and is transferring into Europe, the Center East and China over the following two years, Lucid stated.

Whereas the Pure variant will deliver the Air into extra accessible luxurious territory, present reservations signify a wholesome mixture of trims, Edson stated. “We see sturdy demand for the Grand Touring. It is undoubtedly not a case the place everyone seems to be coming in on the low finish.”

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