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November gross sales fall an estimated 14% as chip disaster nonetheless crimps provide

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Canadian new-vehicle gross sales fell an estimated 13.9 per cent in November when in comparison with the identical month a 12 months in the past, in keeping with DesRosiers Automotive Consultants (DAC).

The auto analytics firm says automakers offered 110,448 models final month.

“Whereas the share drop was considerably higher than in September (-19.6) and October (-17.7) the extra essential [seasonally adjusted annual rate] was weak – falling to 1.45 million – the bottom stage we’ve seen because the preliminary lockdowns of Spring 2020,” DAC Managing Accomplice Andrew King mentioned in an announcement.

DAC says that “efficiency was once more all around the map” because the microchip scarcity hit sure merchandise whereas sparing others.

DAC says some producers posted double-digit features, though the corporate did not say which of them, whereas others endured double-digit losses – “a sample that’s more likely to persist till stability returns to the semiconductor provide chain,” the consultancy mentioned.

Month-to-month gross sales figures are estimates as a result of 35 of 45 manufacturers have stopped reporting gross sales figures 12 occasions a 12 months.

Of the ten auto manufacturers that also publicly report month-to-month gross sales, Hyundai and its luxurious Genesis line had been the one two to publish features in November when in comparison with the identical month a 12 months in the past.

Hyundai gross sales had been up two per cent to 9,840 models whereas Genesis surged 199 per cent to 427.

Hyundai Canada CEO Don Romano mentioned November’s gross sales enhance can might be attributed to a couple components.

“First, the Hyundai and Genesis lineups are excellent, as confirmed by the awards we’ve been honoured with for plenty of new fashions,” Romano mentioned in an announcement to Automotive Information Canada. “Second, our retail companions are dedicated to offering distinctive customer support, with each manufacturers being within the high 5 in keeping with JD Energy. 

“Third, our new enterprise mannequin of offering a hassle-free, digital buyer journey is proving to achieve success.”

Romano says the automaker “noticed these components come collectively in November.”

“Regardless of this difficult time for the business, at Hyundai we’re proud that we had been capable of come by means of for our prospects in November,” he mentioned. “Waiting for 2022, we’re anticipating continued sturdy outcomes as plenty of our amenities shall be all-new, or renovated.”

Volvo has not but reported. 

All different manufacturers noticed their gross sales plummet — and all, however Honda, did so by double digits by share.

Honda gross sales had been off 8.4 per cent to 9,291. Its Acura luxurious line fell 12.3 per cent to 1,159.

Mazda took the largest hit, with its gross sales down 46.6 per cent to 2,975. And Kia, which had managed the semiconductor scarcity and stock crunch pretty properly early in 2021, took the second-biggest hit with a 34-per-cent drop in gross sales to 4,095 models.

The slumping gross sales come simply days after AutoForecast Options mentioned automakers held again on additional manufacturing schedule cuts final week of their ongoing adjustment to world microchip shortages.

The agency mentioned that as of midweek final week, the U.S. Thanksgiving break left schedules unchanged from per week earlier.

Automakers and sellers have mentioned it takes weeks — if not months — for manufacturing cuts and elevated output to have an effect on stock on the bottom.

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