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Mercedes-Benz delivers over 1,000 items below ‘Retail of the Future’ platform

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German luxurious carmaker Mercedes-Benz on Thursday stated it has delivered over 1,000 items by means of its new format of retailing automobiles in India with a ‘direct to buyer’ mannequin, below which it owns your entire inventory of new automobiles on the market.

Rolled out in October this yr, the corporate stated it has witnessed “large acceptance” of the brand new enterprise mannequin of ‘Retail of the Future’ with over 2,000 confirmed orders.

“Delivering the thousandth Mercedes-Benz inside a brief span below the ROTF (Retail of the Future) platform strongly validates our imaginative and prescient of reimagining buyer excellence whereas empowering the franchise companions financially with this new enterprise mannequin,” Mercedes-Benz India Managing Director & CEO Martin Schwenk stated.

He additional stated, “it offers us large confidence about ROTF as the way forward for luxurious retail, since our prospects have been extremely satisfied with this new retail expertise, which enriched their buyer journey with Mercedes-Benz.”

Schwenk stated the corporate’s focus stays to ship the remaining automobiles to prospects and collect additional gross sales momentum with ROTF.

The corporate stated its franchise companions throughout markets witnessed higher buyer expertise and a sooner turn-around-time with the brand new enterprise mannequin.

Mercedes-Benz India additionally stated it’s dedicated to supply worth safety to prospects who’ve booked their automobiles and are ready for greater than 4 months for choose fashions.

The value safety can be relevant for choose fashions corresponding to A-Class, GLA, and E-Class till December 31, 2021.

The corporate additional stated it has additionally prolonged the value safety to these prospects who’ve booked the GLE 400 and GLE 400d SUVs, and have been ready since April to get the supply.


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