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VW makes use of Amazon bins, free music to advertise Taos

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Volkswagen Group of America mentioned it’s going to use the edges of Amazon bins this vacation season to place digital butts within the digital seats of its new Taos subcompact crossover, and reward individuals with three months of premium music streaming for nearly going alongside for the journey.

The German automaker revealed its new Internet-based augmented actuality marketing campaign Monday to advertise the Taos, which went on sale within the U.S. within the second quarter of this yr and was the model’s third-bestselling car within the third quarter, trailing solely the Tiguan and three-row Atlas crossovers.

The marketing campaign makes use of a QR code printed on the facet of greater than 1 million Amazon bins to direct shoppers to a web site, the place they can expertise the Taos and its options throughout a digital map all whereas listening to one in all 4 digital soundtracks. By recording the digital drives, shoppers are capable of unlock three months of Amazon Music Limitless at no extra price, Volkswagen says.

Anybody can entry the gateway QR code right here, skipping the field.

VW is just not the primary automaker to show to Amazon bins to advertise its merchandise. In 2019, Chevrolet promoted its redesigned Silverado pickup on the edges of specifically printed Amazon bins. The supply behemoth has been promoting box-side promoting since 2015, and now does so globally.

Kimberley Gardiner, who this month began her second yr as senior vp for VW model advertising within the U.S., mentioned in a written assertion that the marketing campaign’s give attention to pairing driving and music is an ideal message for the Taos, which “provides potential patrons a novel, music-driven solution to expertise one other second of pleasure from this SUV.”


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